Use of ALT Tags in email

I receive between 250-300 emails a day at work. About 40% of them are mailing lists that I subscribe too. As a rule, I block out all of the images from the emails just to see how email marketers structure their emails. (I even block my own orgs email images for testing) and I am amazed at how many (in fact alot) of people do not use ALT Tags with their images.

I get the standard “right click here to download pictures…..” which blows because if they use ALT Tags, I would be able to at least see teaser copy since my images dont render……oh well…one can only hope people will correct it.

Technorati Tags:
email, email marketing, deliverability, ISP’s, bounce rates, marketing, database marketing, copy, writing, images, alt tags

Del.icio.us Tags:
email, email marketing, deliverability, ISP’s, bounce rates, marketing, database marketing, copy, writing, images, alt tags