Pulling the Trigger on Trigger-Based Campaigns

Bonnie Malone Fry over at the email marketing water cooler has a great post on trigger campaigns. Those of us that are actively involved in trigger campaigns appreciate the refresh.

She give 3 great tips to keep in mind

1. Be thorough in writing business rules to guide the program.

2. Remember to set frequency limits.

3. Don’t forget about recency.

Great post Bonnie!

Technorati Tags:
triggered email, event based email, transactional email, email marketing, return path, email marketing water cooler

Del.icio.us Tags:
triggered email, event based email, transactional email, email marketing, return path, email marketing water cooler