Long Term Email Strategy

Do you have a long term email strategy?  Is it written down?

I have found that most companies are in the here and now and really have not given much thought to what their email strategy 12 months from now.  Most companies want the quick hit and give no thought as to how they are going to nurture their database to provide the customer with relevant content on an ongoing basis.  If you have a long term strategy let me know as I would love to hear from you.

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email, email marketing, strategy, email strategy, nurturing, relationship marketing, database, datawarehouse, customer database