Email and the Numbers Rut

Mark has an excellent post today about being stuck in the numbers rut of email marketing.  Often people are too obsessive with numbers and don’t really have a good grasp on what really/how to measure the success of their email marketing.

So the next time you go into a meeting with top executives, have this question answered and stick to your guns:  How do we as a company measure our emails success, both short and long term?

 
Technorati Tags:
email, email marketing, opens, clicks, spam, revenue, conversions, strategy

Del.icio.us Tags:
email, email marketing, opens, clicks, spam, revenue, conversions, strategy