Mr Email Marketing Know it All.

Do you have a so called expert in your office.  Ya….you know what I am talking about…the person who thinks they know it all. The person whom when you ask a question of, spout off definitions from wikipedia on the “value of transactional messaging” or how he/she is concerned about “can spam compliance”  The person who has never worked in email marketing, but is in internet marketing so they think they know everything about email since its an “online channel”

People like this are funny to me.  For one thing, I applaud the fact that they feel the need to invoke their opinion even when they are not asked to.  Second, I love it when folks like this quote from sites verbatim and tout it as their own creation on email marketing.  I love these types of people, despite their annoying qualities, I relish in the fact that their is something to learn from them.

If you have one of these “know it alls” treat it as an opportunity to educate them.  Kill them with kindness and do something that others wont, talk to them and try to get thru to them that not everything they say is true or even right.  Don’t fight them or get mad…..its sometimes not worth it.

No go find your Mr or Mrs know it all today and start a conversation.

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