Time to learn about email marketing
At my current organization we are in the process of hiring quite a few business analysts right out school. However, this new breed of BA’s come from some of the top schools in the nation. Just this week, I was introduced to a new BA for our email marketing group. She is fresh out of Harvard and seems to be very intelligent and interested in what we do. Since she will be working on our team, she has asked a couple of times about my blog and where she should go to read it. I told her to google my name and she should be able to find me with no problem.
That being said, she is coming into our organization with little if any experience in email marketing. This could be a good thing or a bad thing depending on how you look at it. As an eternal optimist, I view it as a good thing in that we have a fresh mind that we as an organization can shape about email marketing. However, this email is not just something you pick up overnight. Contrary to many corporate cultural beliefs, email is not easy. It is constantly changing and one must dedicated a portion of their work life to educating themselves on the happenings.
There are plenty of great blogs out there to suck knowledge from, but there are also the fundamental books that I believe people must read to really “get” email. I spend 30-60 minutes a day on average reading about this industry to really understand it and learn new things about it. Education is an ongoing thing in my opinion. Never rest on what you know and always have an open mind.
In my last 6 months of being at my organization, I have learned more about email that I have in almost 2 years and I have been doing this email thang for almost 7.
So to our new BA – (yea..you…whose name starts with an R) read and learn and be that sponge on knowledge. Never let it go and seek to understand the fundamentals. It will make you a better BA to understand the business and it sure will gain you some credibility in the eyes of this tired old email marketer.
To all email marketers out there….seek to be the conduit of knowledge. Educate those folks who think they know it all. Mentor those that are wanting to learn more and who are those just getting into the business.
Technorati Tags:
email, email marketing, harvard, business analyst, education, mentoring, blasting, strategy, collaboration, books, blogging, email marketing, emarketing
eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button.
Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!
Great little post here. Could not agree with you more.
I always had a bit of a problem continually building new knowledge in the email marketing realm, but decided about 6 months ago to make a plan.
I literally block off half an hour before lunch and half an hour after lunch for reading as much as I can. Not only am I growing my internal knowledge base, but also giving myself a bit of a mental break from the normal flow of my day.
Build a easy-to-follow system…it works wonders.
-Keith
Couldn’t agree more. The unfortnate thing is that this is very difficult to do at most successful companies, or it isn’t encouraged by management.
The key is for us senior level folks to make this a priority and encourage this behavior.