How Not To Write a Subject Line

Janine over at the Vertical Response blog has a great post on how not to write a subject line.  She mentions that she was at an email marketing resources website whereby she found information on how to write a great subject line.  She lists the 4 subject lines that this site proposes and I am with her in that these are quite possibly the most atrocious subject lines you can use.

I think this goes to show that anyone can write about email marketing, but that you should take advice from people who live and breath it for a living.  There are many great resources from which to yank email marketing information on, just do your homework on before you take their advice and use it.

Until next time.

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