Great integration of online and in store email

In my opinion, JCPenny did everything right in this email. Not only were they able to separate the 2 distinctive calls to action in their creative, but they managed to do a good job of offering me the ability to integrate my savings both in the online and in store channels respectively.

The use of separation in their 4 days of savings was easily called out and make me look twice when I opened the email, but I really dig the calender call outs at the top. One of the other things I really dig about this email was that when I clicked on the store coupon, it loaded immediately as opposed to the other retailers which would seemingly hang forever and take a ton of time to load. Last but least, their footer call out on FTF was prominent which is sometimes rarely overlooked these days.

Finally, the CTA was clearly stated in the subject line and the main CTA appeared above the fold, which again was great all things considering. The only thing I would have changed in this email is the pre-header text which I would have tried to repeat in some sort of way the main CTA.

Dunno if its the creative team at JCPenny, the email team, the client services team at Cheetahmail or a combination of everyone…but guess what, congrats JCPenny…you win the scrappsters email of the week.

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