Best above the fold email…..Fredericks of Hollywood
For the record, I am not some weirdo pervert subscribing to sexy email just for the heck of it. I literally subscribed to women’s intimate email for research on a women’s intimates browse email that I am working on at my current organization. Yes research and nothing more..so don’t even think or make any funny jokes unless you want to comment on this email in question. 
With that in mind..this email kinda humors me as it has the best use of the above the fold call to action that I have ever seen. Yes…that I have seen. Below is the email shown on my browser with the content above the fold:
Then, the snapshot below is the full email after you scroll down and all I can say HELLO!!!
Ok ok…this is a guy thing, but I find it kinda interesting in the content and how it looks above the fold and wonder if the email designers planned it this way or if this is purely coincidence. Needless to say…whether it be a funny coincidence, planned or just plain dumb luck, this email wins the coveted “Scrappster’s above the fold challenge” (I just made it up just for this email)
Congrats Fredericks of Hollywood…but now I must unsubscribe as my research is over and my wife might check my “research” account sometime.
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I like to think the “above the fold” creative was intentional. That way when you come across the email at work you don’t look like such a pervert.
Hey Andrew,
I’ll check with Jennifer there to see if it was intentional. Either way, I’m sure that she’ll be pleased that you like the message enough to write about it.