Too Much Preheader

May 14, 2009

tags: best practices, email, email content, email marketing, email relevancy, JcPenny, preheader text, promotional email, relevancy

Is there such a thing as too much preheader text? Dunno know if you agree with me on this, but the latest JcPenny email is crammed full of pre-header text and appears as if they are trying to do too much?

Thoughts?

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Too Much Preheader

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