Silverpop’s webinar invitation email

From time to time, I will continue to review ESP’s and email agency’s email marketing efforts to see if indeed they are practicing what they are preaching in terms of adhering too or engaging in email marketing best practices.

Enter Silverpop’s webinar invitation that came to me today.

The Good:

• The subject line was engaging and to the point.
• They had multiple places for me to go and register for the event, one near the top and one button near the bottom and one in the right hand nav bar.
• They gave me the ability to share this invite with my social network
• The copy was not too long and it they got their point across fast which is nice to see.
• They gave me the ability to go to a preference center to change my preferences

The Not So Good:

• No pre-header text..cmon basic stuff guys.
• The browser version text was not in the pre-header. It was in the body of the email, 1/2 way down and in the right hand nav. (maybe they are testing placement of this and would love to hear the results if they would share, but it seems like and odd place)
• There are 3 short sentences below the last “Register” button with 3 other links for me to go. To me, it takes away from all the other stuff they want me to do like share it socially, send to a friend,  see their resource library, visit their site, read the email and oh yea..register for this webcast. Too much happening….like they are trying to force these last three things on me.
• The unsubscribe page is weak.  There was no branding and it would have been better to incorporate an opt down.

All in all, its a pretty decent email despite the onslaught of links I can click within it. It appears as if they adhered to most of the best practices we are talking about in the industry although I would like to see them tighten up their unsubscribe page and incorporate an opt down.  However, I am a picky ol’ email dude but again…a best practice is a best practice right?

I welcome your thoughts and feedback if you got this email too.

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