Twitters incorporation into email
Twitter is hot.
Twitter is so hot and talked about that a lot of email marketers are starting to incorporate their company Twitter links into email. However, I wonder if they are incorporating their Twitter links because they have to or because they want to. Regardless of the reason, I plan to do an evaluation of these Twitter accounts. What? What I mean is that I plan to visit these links and get a gauge on the activity on the account.
To me, it would seem silly to incorporate a Twitter link in your promotional email only for the user to find out that the account has very little activity and provides little value to the user.
So watch for some posts in the coming days/weeks.
Technorati Tags:
twitter, social media, email marketing, email strategy, share to social, twitter, twitter.com, email, email management
@andrew – looking forward to seeing the results. i guess it’s about time i sign up to receive your fresh posts via email. wait…how can i do that?
dj
Email is old fashion dude. You don’t want a bunch of spam clogging up your inbox with my posts. Heck, I might never get an open. Lets do this blogging thing the modern way and do it via RSS
Honestly, my version version of wordpress with this theme does not allow for it. My bad…yea I am lame.
This is a really cool idea, and I like the companies you’ve shown so far. Keep it up.