@LLBeanPR love your twitter in email integration

Yo @LLBeanPR. You are doing it right folks.  Below you will find the subtle call out at in L.L.Bean email that I received awhile back.  There you will see that their subtle call out to their twitter page is not your traditional call to action, but it does the trick.  Check it out:

Then if you look at their twitter account you will see a HUGE engagement of brand and the customer.  Granted, its run by the PR department but you can actually see that they are following people and engaging in an actual conversation with folks via twitter.  Its great to see such a great brand so involved in their twitter account.  Congrats L.L. Bean.

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