Does Your Email Have Personality? Inject It With Some!
Great post over at Vertical Response about adding some personality into your emails.
My take: I see hundreds of emails a day from all different kinds of companies and its truly hard to find companies that send out email with some flare or personality. I do get tired of see what would be a watered down version of email, because some companies are not out to get burned by taking a risk.
If your company has some personality, make sure it is reflected in your email campaigns. Again, like I have always said..sometimes your email program is the only window that the customer has into your business and since you are fighting for inbox attention these days, every little bit helps.
Give this article a read and let me know what you think.
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Great post! We encourage clients to add a little personality to their emails, and it is great to see others do the same.