Subtle changes can have big impact
2009 October 27
Don’t discard subtle changes in your email program. A tweak of the pre-header here or a change in the template there can add up to either big gains or losses.
Remember that email marketing is not based off hunches. It is data driven and what YOU may think will be great for your customers will turn out to be something different unless you first test it out. Sometimes the changes you make might go against what some experts may deem as best practices but again, its your program and your subscribers.
Don’t be afraid to make the subtle changes in your program, but make them data driven and not what others think or say might be the best.
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email marketing, email, best practices, testing, email testing, pre-header, deliverability
