Email Tip #3.45
May 5, 2010
Crowding your email with tons of links often confuses the subscriber. Simple wins the race.
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Email Marketing is like lightning…it can be powerful if it strikes in the right place and stands out.
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Well said, short and sweet does the trick. Some newsletters I subscribe to feel like they need to have at least 5 paragraphs in order for the email to be worth my time, like it’s a high school english paper. On the contrary, emails that look like this post would be a lovely bright spot in my day, saving me a few minutes to actually apply what I’ve learned.