Mobile Isn’t Killing Email From The Return Path Blog
Here is a great post by George Bilbrey over at the Return Path blog. I could not agree with George more on this post. One of the things that kills me being in this industry is that so many people are willing to jump on the email is dead bandwagon so quickly without really understanding the history. I don’t think people are crazy for saying it, but they seem to say it more often and with so much conviction lately.
Folks….email marketing is not going away anytime soon…there is indeed a shift in how we as email marketers need to perfect our craft, but like anything..you either need to adapt or be left behind. Give the post a read below and let me know what you think.
Mobile Isn’t Killing Email :: Return Path Blog.
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