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	<title>Comments for The Scrappy Email Marketer</title>
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	<link>http://thescrappyemailmarketer.wordpress.com</link>
	<description>Email Marketing is like lightning...it can be powerful if it strikes in the right place and stands out.</description>
	<lastBuildDate>Wed, 11 Nov 2009 20:04:29 +0000</lastBuildDate>
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		<title>Comment on Happy Birthday Mom by Mike Sekulich</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/11/11/happy-birthday-mom/#comment-776</link>
		<dc:creator>Mike Sekulich</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:04:29 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=885#comment-776</guid>
		<description>Happy Birthday Mrs. Kordek! I think of all the moms who attend their kids&#039; sporting events and know little about the sport - but they&#039;re there, participating, supporting and encouraging their child&#039;s success.  Nice to see your mom hasn&#039;t lost that perspective and still participates in your success.</description>
		<content:encoded><![CDATA[<p>Happy Birthday Mrs. Kordek! I think of all the moms who attend their kids&#8217; sporting events and know little about the sport &#8211; but they&#8217;re there, participating, supporting and encouraging their child&#8217;s success.  Nice to see your mom hasn&#8217;t lost that perspective and still participates in your success.</p>
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		<title>Comment on Be an email marketing hero..even if for one day. by uberVU - social comments</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/11/03/be-an-email-marketing-hero-even-if-for-one-day/#comment-772</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 03 Nov 2009 16:26:55 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=878#comment-772</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by andrewkordek: Be an email marketing hero..even if for one day.: At some organizations, the email person is often looked at as.. http://bit.ly/4fY7io...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by andrewkordek: Be an email marketing hero..even if for one day.: At some organizations, the email person is often looked at as.. <a href="http://bit.ly/4fY7io.." rel="nofollow">http://bit.ly/4fY7io..</a>.</p>
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		<title>Comment on #emailsnob T-Shirt Designs by Jim</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-769</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Thu, 29 Oct 2009 21:04:44 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-769</guid>
		<description>What about @Email Snob. Kinda has that whole e thing going.</description>
		<content:encoded><![CDATA[<p>What about @Email Snob. Kinda has that whole e thing going.</p>
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		<title>Comment on Subtle changes can have big impact by Twitter Trackbacks for Subtle changes can have big impact « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/27/subtle-changes-can-have-big-impact/#comment-767</link>
		<dc:creator>Twitter Trackbacks for Subtle changes can have big impact « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</dc:creator>
		<pubDate>Tue, 27 Oct 2009 19:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=873#comment-767</guid>
		<description>[...] Subtle changes can have big impact « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/27/subtle-changes-can-have-big-impact &#8211; view page &#8211; cached  tags: best practices, Deliverability, email, email marketing, email testing, pre-header, testing by Andrew Kordek &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Subtle changes can have big impact « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/27/subtle-changes-can-have-big-impact &ndash; view page &ndash; cached  tags: best practices, Deliverability, email, email marketing, email testing, pre-header, testing by Andrew Kordek &mdash; From the page [...]</p>
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		<title>Comment on #emailsnob T-Shirt Designs by uberVU - social comments</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-757</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Sat, 24 Oct 2009 02:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-757</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by gamorank: @dooley any ideas to add to these? RT @andrewkordek: T-Shirt Designs: Attention all #emailsnob Below you will find... http://bit.ly/mWGNe...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by gamorank: @dooley any ideas to add to these? RT @andrewkordek: T-Shirt Designs: Attention all #emailsnob Below you will find&#8230; <a href="http://bit.ly/mWGNe.." rel="nofollow">http://bit.ly/mWGNe..</a>.</p>
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		<title>Comment on #emailsnob T-Shirt Designs by Scott Hardigree</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-755</link>
		<dc:creator>Scott Hardigree</dc:creator>
		<pubDate>Fri, 23 Oct 2009 19:24:39 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-755</guid>
		<description>Here&#039;s four for you to look at:  http://www.indiemark.com/emailsnob/</description>
		<content:encoded><![CDATA[<p>Here&#8217;s four for you to look at:  <a href="http://www.indiemark.com/emailsnob/" rel="nofollow">http://www.indiemark.com/emailsnob/</a></p>
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		<title>Comment on #emailsnob T-Shirt Designs by Scott Hardigree</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-754</link>
		<dc:creator>Scott Hardigree</dc:creator>
		<pubDate>Fri, 23 Oct 2009 18:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-754</guid>
		<description>Andrew- We&#039;re working on some designs for you now, should have them posted by COB!</description>
		<content:encoded><![CDATA[<p>Andrew- We&#8217;re working on some designs for you now, should have them posted by COB!</p>
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		<title>Comment on #emailsnob T-Shirt Designs by Twitter Trackbacks for #emailsnob T-Shirt Designs « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-753</link>
		<dc:creator>Twitter Trackbacks for #emailsnob T-Shirt Designs « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</dc:creator>
		<pubDate>Fri, 23 Oct 2009 15:13:16 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-753</guid>
		<description>[...] #emailsnob T-Shirt Designs « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs &#8211; view page &#8211; cached  Attention all #emailsnob Below you will find only a couple of T-Shirt Designs that I have put together. I welcome your input and thoughts and would be more than happy to get submissions from all of... (Read more)Attention all #emailsnob Below you will find only a couple of T-Shirt Designs that I have put together. I welcome your input and thoughts and would be more than happy to get submissions from all of you. This is our T-Shirt and I would love to agree on a design. I would be more than happy to get them printed and sell them at cost to all of you. (Read less) &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] #emailsnob T-Shirt Designs « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs &ndash; view page &ndash; cached  Attention all #emailsnob Below you will find only a couple of T-Shirt Designs that I have put together. I welcome your input and thoughts and would be more than happy to get submissions from all of&#8230; (Read more)Attention all #emailsnob Below you will find only a couple of T-Shirt Designs that I have put together. I welcome your input and thoughts and would be more than happy to get submissions from all of you. This is our T-Shirt and I would love to agree on a design. I would be more than happy to get them printed and sell them at cost to all of you. (Read less) &mdash; From the page [...]</p>
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		<title>Comment on #emailsnob T-Shirt Designs by WendyC</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/23/emailsnob-t-shirt-designs/#comment-752</link>
		<dc:creator>WendyC</dc:creator>
		<pubDate>Fri, 23 Oct 2009 14:41:42 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=863#comment-752</guid>
		<description>These are great Andrew! I personally like Design #4... I would do it in a another color besides white, but honestly I&#039;d sport any of those in any color so whatever you choose is good for me! Thanks for putting these together!</description>
		<content:encoded><![CDATA[<p>These are great Andrew! I personally like Design #4&#8230; I would do it in a another color besides white, but honestly I&#8217;d sport any of those in any color so whatever you choose is good for me! Thanks for putting these together!</p>
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		<title>Comment on The Big Book of Email Marketing by mariamelyleoni</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2008/04/05/the-big-book-of-email-marketing/#comment-749</link>
		<dc:creator>mariamelyleoni</dc:creator>
		<pubDate>Thu, 22 Oct 2009 20:07:36 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=19#comment-749</guid>
		<description>Have you read the book yet?</description>
		<content:encoded><![CDATA[<p>Have you read the book yet?</p>
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		<title>Comment on Email Sign Up &#8211; Don&#8217;t Make Me Guess by driver100</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/02/email-sign-up-dont-make-me-guess/#comment-748</link>
		<dc:creator>driver100</dc:creator>
		<pubDate>Thu, 22 Oct 2009 12:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=848#comment-748</guid>
		<description>Not necessarily a good idea. ,</description>
		<content:encoded><![CDATA[<p>Not necessarily a good idea. ,</p>
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		<title>Comment on Being an Email Guru by Andrew Kordek</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/19/being-an-email-guru/#comment-746</link>
		<dc:creator>Andrew Kordek</dc:creator>
		<pubDate>Tue, 20 Oct 2009 02:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=860#comment-746</guid>
		<description>Totally hear ya man.  I love to educate and will continue to do so, I guess my post came from the perspective that I don&#039;t want to be the guy to &quot;always&quot; go to...or seem snobbish about it.

I love what I do and want to share it with the world, but I want to make sure I don&#039;t come off the wrong way to people.

Much love from the 847.</description>
		<content:encoded><![CDATA[<p>Totally hear ya man.  I love to educate and will continue to do so, I guess my post came from the perspective that I don&#8217;t want to be the guy to &#8220;always&#8221; go to&#8230;or seem snobbish about it.</p>
<p>I love what I do and want to share it with the world, but I want to make sure I don&#8217;t come off the wrong way to people.</p>
<p>Much love from the 847.</p>
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		<title>Comment on Being an Email Guru by DJ Waldow</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/19/being-an-email-guru/#comment-745</link>
		<dc:creator>DJ Waldow</dc:creator>
		<pubDate>Mon, 19 Oct 2009 20:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=860#comment-745</guid>
		<description>Dude. I agree with so much of this post. You know I do. We&#039;ve talked about this (and other language/titles) before. All over it. However, to play the other side for a minute, I think that while it&#039;s important to always be learning, it is also critical to be teaching. We all struggle with that balance.

You - and other &quot;influencers&quot; - have a ton of valuable knowledge to share. I agree that calling ourselves gurus or experts is overkill (and unnecessary); however, others in the industry look to us for advice. We need to be there to provide it.

This comment is not coming out at all how I had hoped/expected, but maybe it makes a bit of sense. Looking forward to continuing the conversation...

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow</description>
		<content:encoded><![CDATA[<p>Dude. I agree with so much of this post. You know I do. We&#8217;ve talked about this (and other language/titles) before. All over it. However, to play the other side for a minute, I think that while it&#8217;s important to always be learning, it is also critical to be teaching. We all struggle with that balance.</p>
<p>You &#8211; and other &#8220;influencers&#8221; &#8211; have a ton of valuable knowledge to share. I agree that calling ourselves gurus or experts is overkill (and unnecessary); however, others in the industry look to us for advice. We need to be there to provide it.</p>
<p>This comment is not coming out at all how I had hoped/expected, but maybe it makes a bit of sense. Looking forward to continuing the conversation&#8230;</p>
<p>DJ Waldow<br />
Director of Community, Blue Sky Factory<br />
@djwaldow</p>
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		<title>Comment on Being an Email Guru by Twitter Trackbacks for Being an Email Guru « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/19/being-an-email-guru/#comment-744</link>
		<dc:creator>Twitter Trackbacks for Being an Email Guru « The Scrappy Email Marketer [thescrappyemailmarketer.wordpress.com] on Topsy.com</dc:creator>
		<pubDate>Mon, 19 Oct 2009 20:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=860#comment-744</guid>
		<description>[...] Being an Email Guru « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/19/being-an-email-guru &#8211; view page &#8211; cached  tags: education, email, email expert, email guru, email influencer, email marketing, email strategy, social media by Andrew Kordek &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Being an Email Guru « The Scrappy Email Marketer  thescrappyemailmarketer.wordpress.com/2009/10/19/being-an-email-guru &ndash; view page &ndash; cached  tags: education, email, email expert, email guru, email influencer, email marketing, email strategy, social media by Andrew Kordek &mdash; From the page [...]</p>
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		<title>Comment on Use of Alt Text by Sara Kmiecik</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/05/use-of-alt-text/#comment-733</link>
		<dc:creator>Sara Kmiecik</dc:creator>
		<pubDate>Thu, 08 Oct 2009 21:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=854#comment-733</guid>
		<description>Top Nav? I definitely don&#039;t think they incorporated their own alt text into it. As an SEO Specialist, I am always trying to look for places to add keywords, whether it be in text, links or images. While it probably doesn&#039;t make too much of a difference, marketers should really take 2 seconds to create alt text for their images.</description>
		<content:encoded><![CDATA[<p>Top Nav? I definitely don&#8217;t think they incorporated their own alt text into it. As an SEO Specialist, I am always trying to look for places to add keywords, whether it be in text, links or images. While it probably doesn&#8217;t make too much of a difference, marketers should really take 2 seconds to create alt text for their images.</p>
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		<title>Comment on Email Ethics: Email marketing is like a night out in a club! by Professional Internet Marketing</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/09/29/email-ethics-email-marketing-is-like-a-night-out-in-a-club/#comment-730</link>
		<dc:creator>Professional Internet Marketing</dc:creator>
		<pubDate>Wed, 07 Oct 2009 21:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/2009/09/29/email-ethics-email-marketing-is-like-a-night-out-in-a-club/#comment-730</guid>
		<description>Speel out and see what sticks - however nothing beats a patient approach empathy and showing interest - a reactive approach to relationship marketing</description>
		<content:encoded><![CDATA[<p>Speel out and see what sticks &#8211; however nothing beats a patient approach empathy and showing interest &#8211; a reactive approach to relationship marketing</p>
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		<title>Comment on Use of Alt Text by Ian McCollum</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/05/use-of-alt-text/#comment-728</link>
		<dc:creator>Ian McCollum</dc:creator>
		<pubDate>Mon, 05 Oct 2009 15:38:57 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=854#comment-728</guid>
		<description>I always make sure that an HTML email is readable/usable with images off.  This means adding meaningful alt text, not just a descriptor of the image but something that could be considered a &#039;lite&#039; version of the email with no images.  I ensure that all TDs/DIVs that contain only images are styled so that if images are off and only alt text is visible the fonts and colors are correct.  I think of it as creating a rich text version underneath the image enabled HTML.  This creates the best user experience for most recipients who have images off by default.</description>
		<content:encoded><![CDATA[<p>I always make sure that an HTML email is readable/usable with images off.  This means adding meaningful alt text, not just a descriptor of the image but something that could be considered a &#8216;lite&#8217; version of the email with no images.  I ensure that all TDs/DIVs that contain only images are styled so that if images are off and only alt text is visible the fonts and colors are correct.  I think of it as creating a rich text version underneath the image enabled HTML.  This creates the best user experience for most recipients who have images off by default.</p>
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		<title>Comment on Email Sign Up &#8211; Don&#8217;t Make Me Guess by Mike Sekulich</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/10/02/email-sign-up-dont-make-me-guess/#comment-726</link>
		<dc:creator>Mike Sekulich</dc:creator>
		<pubDate>Fri, 02 Oct 2009 19:58:39 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/?p=848#comment-726</guid>
		<description>Taking into consideration the &quot;everything-but-the-kitchen-sink&quot; content presentation, I&#039;m surprised any potential customer would take it upon themsleves to hunt down an email subscription sign-up page.   

Perhaps B&amp;N feels the steps to create an account are only moderately longer than it would take to subscribe to an email.  Would be interesting to compare metrics and conversions.</description>
		<content:encoded><![CDATA[<p>Taking into consideration the &#8220;everything-but-the-kitchen-sink&#8221; content presentation, I&#8217;m surprised any potential customer would take it upon themsleves to hunt down an email subscription sign-up page.   </p>
<p>Perhaps B&amp;N feels the steps to create an account are only moderately longer than it would take to subscribe to an email.  Would be interesting to compare metrics and conversions.</p>
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		<title>Comment on Email Ethics: Email marketing is like a night out in a club! by Contactology</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/09/29/email-ethics-email-marketing-is-like-a-night-out-in-a-club/#comment-725</link>
		<dc:creator>Contactology</dc:creator>
		<pubDate>Fri, 02 Oct 2009 13:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/2009/09/29/email-ethics-email-marketing-is-like-a-night-out-in-a-club/#comment-725</guid>
		<description>Nice analogy. It really is all about relationship marketing and getting your message across - something us email marketers are working on everyday.</description>
		<content:encoded><![CDATA[<p>Nice analogy. It really is all about relationship marketing and getting your message across &#8211; something us email marketers are working on everyday.</p>
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		<title>Comment on The Spam Folder is Your Chance to Shine by J.D.</title>
		<link>http://thescrappyemailmarketer.wordpress.com/2009/09/29/the-spam-folder-is-your-chance-to-shine/#comment-721</link>
		<dc:creator>J.D.</dc:creator>
		<pubDate>Tue, 29 Sep 2009 21:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://thescrappyemailmarketer.wordpress.com/2009/09/29/the-spam-folder-is-your-chance-to-shine/#comment-721</guid>
		<description>Glad you enjoyed it!</description>
		<content:encoded><![CDATA[<p>Glad you enjoyed it!</p>
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