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Never Underestimate the Power of Email Marketing!

April 5, 2008

The Marketing Blog has a post about a recent survey done by Daran Media indicating that companies plan to increase the use of email. It found that 70.5% reported plans to increase spending on e-mail acquisition and 63% to increase spending on retention campaigns. In addition, 83% of respondents expect e-mail ROI to increase during the New Year. E-mail optimization techniques, including landing pages, subject line testing and triggered messaging, were unanimously ranked as “very important.”

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One Comment leave one →
  1. franko permalink
    April 5, 2008 11:55 am

    its ok.. but i have a different opinion as most of the people now days dont even try to open the mails that comes from unknown senders because simply it might be a spam so i guess the majority that opens such mails are the new users of the internet and i agree that they are growing but they are not the majority of the internet users.

    ——–
    franko.

    Put The Message Where It Matters! WideCircles aka Wide Circles represents relevant, distributed, highly targeted and efficient internet word of mouth marketing using entertaining or informative messages that are designed to be passed along in an exponential fashion using social network mediums such as blogs, forums, wikis and so on.
    http://widecircles.com

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