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Clean your lists and your garage

April 7, 2008

Spring is upon us in Chicago and I tend to do a lot of walking these days. As I walk by peoples houses I notice one common theme: they are packed full with crap. They are so full of stuff that they cannot be used for what they are intended for in parking your second largest investment. Some garages are dirty and filled with unwanted stuff almost to the ceiling that its hard to even clear a path, let alone park a car.

The same sometimes holds true for your house email lists. It’s filled with unwanted, dried up useless address’ that cost your company money. Not having a plan to cleanse and ensure that your lists are in tip top shape can hurt you in the long run. We all know that having a well performing list is always a challenge and often takes discipline. (sorta like cleaning out your garage once a year) However its an essential piece to a successful email strategy.

Do yourself and your company a favor and clean out the junk. Ensure that the list you email too has no dust or clutter on it and that you can park the relevancy train in it. Its actually fun to park your investment so as to protect it from elements.

Clean your lists and your garage often and soon; your company and your investment will thank you in the long run.

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2 Comments leave one →
  1. David permalink
    September 10, 2008 1:03 pm

    Sounds good – but where can I get a list of services that clean email lists for deliverability & hygiene?

  2. September 10, 2008 7:14 pm

    Hi David,

    There are actually a ton of services that do this. Its not cheap, but here is a google search on this very thing. Good luck.

    http://www.google.com/search?hl=en&q=email+list+hygiene&btnG=Google+Search&aq=1&oq=email+list+hy

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