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Forget email coupons….a new idea.

May 20, 2008

I see a lot of companies giving away $5 off $50, free shipping, 20% off coupons if you either sign up on their site to get email or do something else.

I say screw coupons…….for now. Why follow the herd?

Here is a novel concept. Since everyone thinks we are in a recession and gas prices are outrageous, why not offer a new incentive: a gas card.

You get a $5 gas card for every $75 you spend on the site. Yes…you are giving away free money and I am sure someone in the finance department of every company will come to this blog and chastise me, but think about the loyalty you can build over time. Think about the buzz in being first to market on this. Have a contest for a weekly winner of “free gas for a month on us” just for signing up.

A gas card. Its simple and it will drive traffic, email acquisition and loyalty amongst your customer. Try it and let me know how it goes.

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