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A Challenge to retail email marketers

August 22, 2008

I have a challenge to folks in the retail industry who send out email. I challenge you to send out an email to either your unresponsive segment of your file or to a lapsed buyer in your universe, postcard stlye with 2 words in a large font that simply says “Please Buy”

It will show a little humility and a sense of humor.

Let me know if you are up to the challenge.

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