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  1. wrapmail permalink
    August 27, 2008 1:19 pm

    eMail marketing is VERY effective yet it is always mass emails and often come from “do-not-reply” addresses. These emails also arrive with a red x where there are pictures and then the recipient must right-click to download – this is where over 50% are lost as people hit the delete button.
    Seems like WrapMail is the only company that seamlessly focuses on the REGULAR external emails we all send every day:
    You have a website.
    You send emails.
    WrapMail, without installing anything on any desktop or cell phone facilitates:
    Every email becomes a showpiece for the organization.
    Every employee becomes a marketer.
    No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
    WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
    And……..WrapMail’s show up WITHOUT the red x and message to download images!

  2. August 28, 2008 10:34 am

    Great little post here. Could not agree with you more.

    I always had a bit of a problem continually building new knowledge in the email marketing realm, but decided about 6 months ago to make a plan.

    I literally block off half an hour before lunch and half an hour after lunch for reading as much as I can. Not only am I growing my internal knowledge base, but also giving myself a bit of a mental break from the normal flow of my day.

    Build a easy-to-follow system…it works wonders.

    -Keith

  3. September 16, 2008 9:59 am

    Couldn’t agree more. The unfortnate thing is that this is very difficult to do at most successful companies, or it isn’t encouraged by management.

    The key is for us senior level folks to make this a priority and encourage this behavior.

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