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The one question I never want to hear again….

November 20, 2008

I attend a lot of meetings and talk to quite a few folks both inside and outside my organization and through the years I have heard the same reoccurring question:

What is the industry standard/benchmark for…..<insert anything here>?

Never ever do I want to hear this again, because virtually every business is unique and depending on where you are at in the email marketing lifecycle that could be answered in many many ways.

There…I have said it……let the games begin.

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One Comment leave one →
  1. DaddyMacWI permalink
    November 25, 2008 3:38 pm

    %$^# straight Scrappy!

    The worst part about it is that when someone is asking the “What is the Best practice?” question they are almost always just trying to qualify the idea or plan that they already have in their head. They don’t generally care what the answer is, they’ve got their minds made up already.

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