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  1. December 11, 2008 9:27 am

    Hello might be effective for some mailers, but I’d recommend something a little more polished… Hello from “XYZ” maybe just to have a higher recall from a user.

    Although that might be in the From address which you didn’t mention… What was it BTW?

  2. December 11, 2008 9:43 am

    Hey Matt,

    From address shows and I agree that it should be a little more polished in the subject line, but then again I would love to know their stats for the email and if they are doing any subject line testing on it.

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