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An email dare….have them rate your email

January 9, 2009

I love dares.  When I was young, people would dare me to do something and more than likely I did it.  Even now at the ripe old age of 39, I love taking on the challenge of dares.

Email dare of the quarter:  Take your emails and have at the top a place for the customer to rate them, similar to how they do product rankings.  Either send them to a page and have them rank each email you send.

Quadruple dog dare: Publish the result for everyone to see.

Everyone the email industry always talks about how to send our relevant content and we gauge it by engagement metrics or revenue.  People talk about sending out survey to customers about things, but no one ever talks about putting your customers in control of giving feedback on your emails and then showing it for all to see.

Anyone accept my dare?

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