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  1. January 16, 2009 9:52 pm

    Andrew,

    Shoes are the worst emails. How hard is it to pull data from a customer and find out if she’s a size 6 or 9, whether she’s into fashion or function, and whether she’s buying for herself or her family…..then putting the time effort and energy into delivering content the shopper actually wants….and needs.

    Big question for you…..now that newspapers like Seattle P-I, Minneapolis StarTribune, New York Times and others are on the verge of going under….how is SHC prepared to shift media allocation (and coop $) away from circular ads and your advertising group and into the email channel and CRM efforts?

    After all…..you can only improve what you measure…right?

  2. January 16, 2009 10:09 pm

    Hey Eric,

    Glad you stopped by my blog. As for the shoe comment, I hear ya and especially since that all they do. I would hope that DSW’s data warehouse would have some pretty significant info about the customers.

    As for your circular question, I am not sure I can answer this publicly but it sure would be nice if we can get some more $$$. We can sure use it to really make the program best of class.

  3. Christine permalink
    January 19, 2009 11:17 pm

    J. Crew’s emails are nearly all postcard-type. They’re still pretty eye-catching though and I’m sure their team enjoys the easy setup. 🙂

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