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  1. January 30, 2009 9:17 am

    That is a nice change!

    A lot of those earlier emails w/the red and black (especially the 3rd & 4th ones) look just like the inserts Macy’s has put into newspapers for years.

    I’m sure at the time those red/black emails were hailed as a good way to be consistent in their branding, but they definitely scream “boring” – and their focus on the numbers (30% off, etc.) instead of the products just teaches subscribers to sit back and wait for the biggest discount.

    Wonder if this new email means they’re moving toward email more as a relationship marketing tool and not a mass advertising/”electronic direct mail” tool? (Not that I know how they’ve been using it up until now – I don’t track them.)

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