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  1. February 3, 2009 7:36 am

    Bob Frady (VP-Digital Marketing at Live Nation) gave an excellent presentation on this topic at the Email Insider conference in Park City Utah late last year. It was a real education on how to communicate the value of the email program within the business, even for a guy like me that has been pushing the value of the channel for over a decade! If you are not connected to Bob let me know and I will make an introduction.

  2. February 3, 2009 8:37 am

    Great post, Andrew. Couldn’t agree with you more.

    ExactTarget has a couple of recent Executive Alerts that try and help:

    1. No Executive Left Behind: 10 Things Your C-Cuite Must Know About Email Now

    2. Letters to the C-Suite: Sage Marketing Advice for Uncertain Times

    The latter is composed of letters (articles) from top industry people including Joseph Jaffe, Jeanniey Mullen and Andy Sernovitz.

    Some people in the C-Suite get it but I would suggest most are too far removed to know the true value of things like email and analytics. But when we use these things to show ROI, POW! That’s when things start accelerating and email marketers and analysts will keep and grow their jobs.


  3. Alex permalink
    February 3, 2009 9:07 am

    I think I’ll print your rules and hang them in my cube. Rules to live by!

  4. February 3, 2009 2:32 pm

    Great article. We had the same thing happen last week, we let go of web related personnel and it was really difficult. Our website is the only section showing double digit growth (retail), traditional outlets are down dramatically. It was our department that was hit though. I wondered “why?” You stated it, they don’t understand the nature of the web why everything related needs to be supported. I’ve started an analysis of how the web is influencing the traditional side of our business (and actually starting to support it); I think our C-suites will be surprised.

  5. February 3, 2009 10:45 pm

    Thanks for all of the comments folks. This was a post I needed to make. I plan to do some follow on’s to this. Stay tuned and thanks for stopping by.

  6. February 4, 2009 7:57 am

    Keep fightin’ the good fight Kordek. I’ll give you a call today.

  7. February 4, 2009 3:57 pm

    Anytime you use the words “email blast” you are disrespecting your customer and insulting a professional.

    Hear, hear!

    Just had a client in today talking about blasts. At the end of the meeting he was saying “email campaigns” 🙂

    With this post you gave yourself a month’s worth of blog topics!

  8. February 5, 2009 2:01 pm

    This has inspired me to start penning a complimentary post on the “Myths and Realities of Spam and the CAN-SPAM Act”. It’s as misunderstood as email marketing itself.

    Great Post. -JO’B

  9. February 19, 2009 3:13 pm

    Great message to read first thing on a Friday morning (New Zealand time). Although very cathartic for you it is also a very nice way to make the rest of us feel that our daily fight has real value!

  10. Kristen Gregory permalink
    February 23, 2009 12:22 pm

    Well done! You’ve hit on a lot of great points I find myself educating clients on regularly. I’ll be sharing your article with others!

  11. March 17, 2009 1:24 am

    Nice work, keep it up. Cheers.

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