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  1. February 17, 2009 9:04 am

    To add my couple of cents:

    1. From name

    1. Way too many different calls to action
    2. The entire paragraph under “In The Stores” says nothing for way too long and wastes space. Maybe include a picture of the fitness gear (instead of Abe Lincoln)?
    3. Timing. Why send in the evening and not the morning to give people more time to take advantage of the offer? I understand urgency, but with all the exclusions around this sale, might want to provide more time to search, select and buy.

    Also, if the header’s not linked, how to you FTAF or “Shop now”? Total Fail.

    -Kelly Lorenz

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