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  1. Sharon permalink
    March 16, 2009 6:42 am

    As a marketeer in general who is asked more and more to get involved in ‘e-blasts’ I really like this post. I’ve always thought it should be a specialist function within the team and not just something to do ‘on the side’ in between all the standard tasks I have to perform. I don’t like to take on anything I can’t do well, and I know I don’t have the time or background to do an e-communication strategy justice.

    Usually these requests come from high up in the sales chain at the end of month/quarter to offer some great new promo, sale or other magically timed discount….never mind that if they themselves received such an offer, changes are it would never be opened – or, with suggested subject lines like ‘free, special offer, limted time only’…that it would ever even make it an end person’s inbox.

    I would like to see e-maill communication with customers, prospects, suspects, etc treated with the same thought and seriousness most organizations apply to standard marketing activites. Just becuase e-mail is ‘free’ (and of course, it never really is) doesn’t mean it shouldn’t be thought out and used wisely.

    I enjoy the blog, keep it up!

  2. March 16, 2009 11:20 am

    Some great information here and some intresting points, look forward to reading more

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