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  1. June 19, 2009 5:58 pm

    Thank you for your feedback. Even more than most email marketers, we at Return Path need to strive to follow the best practices that we preach, but that does not make us immune to certain technical limitations. Like our clients and partners we must balance the internal and external realities of business with the more ideal processes that we hope to one day achieve. Without getting into a level of detail that isn’t appropriate to a public forum like this, we did look at a number of possibilities for this process. And while we are well aware that this process is not ideal, it was the best option. But that certainly doesn’t invalidate your feedback and we recognize that the process could clearly be improved. Like all marketers we are on a never-ending quest to improve all of our programs and in that spirit I will share your feedback very widely within Return Path to see what the possibilities are for making changes to this process.

    Thanks again for your feedback.

    Tami M. Forman
    Director of Corporate Communications, Return Path

  2. June 20, 2009 10:24 pm


    Thanks for reaching out and commenting as it validates my thought that Return Path is a great company. As I mentioned, you have great products and people and its nice to see that you do recognize that the preference center process is a bit frustrating. That being said, I am extremely confident you guys will try to improve the experience soon enough.

    Thanks again for reaching out Tami.



  1. Return Path’s Preference Center Update Experience.

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