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  1. Bob permalink
    July 9, 2009 11:55 am

    Interesting thoughts but you don’t have any data to support if it works or not. You also assume in an email that you should lead with social networks but the main goal is to sell because CC is an ecommerce company. The only answer is to test and see if sales are impacted by putting social networks on top and bottom. They have 800k + but only follow 24. Is that bad? They have had a lot of success in the millions with tons of press.

  2. July 9, 2009 12:32 pm

    Hey Bob,

    Thanks for your comment and feedback. I hear ya on the testing thing. I have seen company’s incorporate social media placements in their email all over the place and it would certainly behoove them to test top vs. bottom placement. I guess I should clarify my comment on their placement in that the email was long and then to have it all the way at the bottom, left justified seems a bit off to me. Almost as if it was an afterthought.

    As for Dell..yes..they have had tremendous success in using twitter for business. However, it should be noted that it took Dell almost 2 years to acheive $2 million in rev and with the recent explosion of twitter it took 6 months to go from $1 – $2 million, so the jury is still out. It should also be noted that Dell has had a tremendous reputation for online engagement, while Circuit City has had its fair share of problems in terms of closing all its stores and such. I would think that they would want to take a different approach to their twitter account and follow and engage more.

    However, the jury is still out here for CC and for Dell. Thanks for stopping by.

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