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Behavior Is Key in B2B E-Mail Marketing – ClickZ

August 19, 2009

Great article by Stephanie Miller about B2B email marketing. As a long time email marketer in the B2B space, this article speaks to me.

However, one of the things that all B2B folks need to be aware of is that they need to investigate in technology that can track this sort of behavior and it is often expensive and in some cases depending on the vendor a long deployment process.

Behavior Is Key in B2B E-Mail Marketing – ClickZ

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