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Segmentation Strategy: The Welcome E-Mail Series – ClickZ

August 20, 2009

Great article over at ClickZ by Ed Henrich on the value of a welcome email series. My experience with welcome emails are great and they can add a tremendous amount of value for the company and the customer.

I have written quite a few posts on the value of welcome emails and have reviewed quite a few of them, but always think this…the welcome email is the first impression that a person has of your companies email program.

You have invited them to the party, welcome them at the door and tell them where everything is rather than slamming the door behind them and letting them fend for themselves.

Segmentation Strategy: The Welcome E-Mail Series – ClickZ

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