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  1. September 11, 2009 7:58 am

    When you’re selling price, ya gotta show the product. If you’re selling aspiration and/or positioning benefits (e.g. comfort in knowing you can sip that coffee and research vacation spots without the laptop failing), then the image will support that message. Check that: the RIGHT image will support that message.

    This ad is so confusing it almost feels like a mistake in the image repository, as if the wrong target audience stock image was pulled into the template (vs. someone with a maniacal smile holding a cardboard box with the laptops flying out of it, similar to the old Columbia House record club ads).

  2. September 11, 2009 8:00 am

    Hey Mike,

    Thanks for the comment…the weird thing in all of this is that the image is on their site too. Still can’t figure it out and I have an open mind about it too.

    • September 11, 2009 9:39 am

      I can’t even find anything subliminal in this. No “drink Folgers” in the coffee, no backwards masking, nada. The only thing I can fathom is that it’s a badly-deployed attempt to ride on the coattails of the PC-Windows-with-Best-Buy-inferred tv commercial (the one with the 20-something girl looking for a laptop in her price range).

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