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  1. October 5, 2009 9:38 am

    I always make sure that an HTML email is readable/usable with images off. This means adding meaningful alt text, not just a descriptor of the image but something that could be considered a ‘lite’ version of the email with no images. I ensure that all TDs/DIVs that contain only images are styled so that if images are off and only alt text is visible the fonts and colors are correct. I think of it as creating a rich text version underneath the image enabled HTML. This creates the best user experience for most recipients who have images off by default.

  2. October 8, 2009 3:17 pm

    Top Nav? I definitely don’t think they incorporated their own alt text into it. As an SEO Specialist, I am always trying to look for places to add keywords, whether it be in text, links or images. While it probably doesn’t make too much of a difference, marketers should really take 2 seconds to create alt text for their images.

  3. Jeff Emmerson - My Story of Hope and Following My Heart! permalink
    June 19, 2010 7:12 am

    Well said.

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