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Nothing like hitting them up at the front door

November 24, 2009

I love it.  Here is a great example of setting the tone for email acquisition even before the customer gets inside the door.  By doing this, you have already set the expectation with the customer that they are going to be asked for their email.  This is good stuff.

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5 Comments leave one →
  1. November 25, 2009 8:58 am

    Hmm…good to be transparent like that, but you lose any insight into how many people turn on their heels and walk away as soon as they see that sign.

  2. November 25, 2009 9:22 am

    Gold’s Gym did a similar promo, placing signs around the gym and in the locker room that read, “Update your email address and you could win a trip to any Gold’s Gym in the country!” I asked them how many times I could update for a chance to win…

  3. November 26, 2009 12:56 pm

    I honestly see nothing like “missed value” as a way to get people to sign up for e-mail. In Philly, I missed an event I wanted to goto because I wasn’t on an email list. You better believe I signed up so quick it made most blogger’s heads spin.


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