I never knew email was this complicated.
I heard a comment the other day from someone who I thought was interesting. This comment came as a result of an email 101 session I held with a few people which went over the basics of email marketing with them.
The comment was “Wow…I never knew email marketing was so complicated”.
Whether people realize it or not, I think email marketing is one of the most misunderstood and confusing areas of marketing in general, yet it is probably one of the most profitable.
Email marketing is like driving a car. Sure..anyone can do it..but in order to drive on the Formula 1 or Nascar circuit it takes dedication and years of practice. I am not perfect and never will be when it comes to this chosen profession. I am and will always be a student in email marketing,
Yes Johnny…..email marketing it complicated. However it is fun, addictive and the email community at large is extremely helpful and supportive.
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